Scale Smarter. Sell Faster.
D2C growth isn’t about hacks or hope. It’s about precision — knowing what lever to pull, when.
At Asym, we blend creative firepower with performance science to help D2C brands move from “testing waters” to “can’t keep up with demand”.
You focus on the product.
We’ll make sure the right people see it - and buy it.
Scale Smarter. Sell Faster.
D2C growth isn’t about hacks or hope. It’s about precision — knowing what lever to pull, when.
At Asym, we blend creative firepower with performance science to help D2C brands move from “testing waters” to “can’t keep up with demand”.
You focus on the product.
We’ll make sure the right people see it - and buy it.
Scale Smarter. Sell Faster.
D2C growth isn’t about hacks or hope. It’s about precision — knowing what lever to pull, when.
At Asym, we blend creative firepower with performance science to help D2C brands move from “testing waters” to “can’t keep up with demand”.
You focus on the product.
We’ll make sure the right people see it - and buy it.
Scale Smarter. Sell Faster.
Scale Smarter.
Sell Faster.
D2C growth isn’t about hacks or hope. It’s about precision — knowing what lever to pull, when.
At Asym, we blend creative firepower with performance science to help D2C brands move from “testing waters” to “can’t keep up with demand”.
You focus on the product.
We’ll make sure the right people see it — and buy it.
15 Year Impact of Customer Trust
Over the years we have built growth marketing solutions that catalyze experiences, communities and commerce.
We are Accredited Global Partners
Our custom-made ad videos are Crafted for clicks, optimized for conversions
What We Do
We don’t just scale reach. We scale results.
At Asym, we blend performance, creativity, and tech to help D2C brands grow smarter and faster. Here’s how:
Performance Creatives
- Static + Video ads
- UGC-style content
- Creative experimentation
Performance Marketing
- Media strategy
- Budget optimization
- A/B Testing
- Funnel execution
We don’t just scale reach. We scale results.
Team
Nitin Gupta
Founder and MD, Asymmetrique
Nitin’s early career spans a breadth of consulting and corporate assignments for US-based Fortune 500 firms. Upon his return to India after serving prominent Marketing Leadership roles in the US, Nitin co-founded a BPO funded by legendary investor Rakesh Jhunjhunwala. He subsequently returned to his marketing roots with the founding of Asymmetrique in 2008. His personal mission is to bring real marketing-thinking back into the tech and data-driven digital world.
Ranjit Thind
COO, Commerce & Tech Solutions
Siddharth Pednekar
Business Head
Seasoned Marketing professional with 14 years experience and proven track record in Digital Strategy, Digital Marketing and Business Development. Generalist with significant knowledge on multiple digital marketing verticals. I have considerable experience in providing digital and marketing solutions to large corporates like Hero MotoCorp, Piaggio, ITC, Bajaj Corp, Tata Chemicals, Axis Bank and have extensive experience in BFSI, F&B, Mobile & Tech, Automobile, Personalcare & Wellness industries.
Shivam K
Shivam K., Head of Strategy at Asym and a graduate of BITS Pilani, has scaled over 500+ D2C brands, including names like Pilgrim, Superbottoms, and Wellbeing Nutrition. With a sharp eye for performance strategy and creative growth, he previously led a marketing agency to $800k+ ARR. At Asym, he brings a proven playbook to help ambitious brands scale with precision.
Nitin Gupta
Founder and MD, Asymmetrique
Nitin’s early career spans a breadth of consulting and corporate assignments for US-based Fortune 500 firms. Upon his return to India after serving prominent Marketing Leadership roles in the US, Nitin co-founded a BPO funded by legendary investor Rakesh Jhunjhunwala. He subsequently returned to his marketing roots with the founding of Asymmetrique in 2008. His personal mission is to bring real marketing-thinking back into the tech and data-driven digital world.
Ranjit Thind
COO, Commerce & Tech Solutions
Ranjit is a seasoned digital professional with a passion for creating effective and scalable full-funnel marketing strategies. With 20 years of experience in the industry, he has a proven track record of successfully managing digital campaigns across various platforms, including social media, programmatic, search, and video advertising. His expertise lies in developing media strategies that drive communities and commerce. His mission at Asymmetrique is to help build the foremost data-driven marketing solutions company in India.
Shivam K
Business Head
Success Stories
Royce Chocolate – Premium Gifting Brand
Royce, a luxury chocolate brand, aimed to expand digital sales beyond its metro footprint. We implemented segmentation and personalized media campaigns, coupled with automated WhatsApp and email flows. A CDP integration allowed us to optimize communication and increase retention.
Results:
- ROAS grew 2.5x
- Retention rate reached 35% in 6 months
Provenance – Gourmet Gifting Brand
To optimize conversions on Provenance’s D2C site, Asymmetrique ran a full CRO audit using heatmaps, session recordings, and A/B testing. We redesigned key pages and improved UI/UX based on user feedback, resulting in higher engagement and conversion.
Results:
- 43% improvement in conversion rate in 180 days
- 20+ UI/UX issues resolved
Taj Mahal Tea House – Premium Teas
We built a D2C platform for Taj Mahal Tea House to scale their premium teas online. Custom campaigns for different TGs, A/B testing, product combos, and gifting options helped boost visibility and repeat purchases.
Results:
- ROAS increased to 2.5x in 60 days
- Orders grew from 30 to 3,000+ per month
- Conversion rate improved from 0.5% to 3%
AvataarSkin – At-home Skincare Services
AvataarSkin wanted to drive quality lead generation for its laser-based skincare services in Delhi and Mumbai. Asymmetrique deployed full-funnel performance campaigns, optimized creatives, and used personalized popups and remarketing to nurture leads and drive conversions.
Results:
- Conversion rate improved from 1.5% to 7%
- ROAS increased to 4.4
- Sales doubled in 150 days
Gobbleright – Niche Health Food Brand
Gobbleright, a niche health food brand, leveraged a full-funnel growth strategy to boost both its D2C and Amazon sales. With deep audience segmentation, personalized creative, and repeat purchase campaigns through WhatsApp and email, we built a loyal consumer base and enhanced marketplace visibility with optimized A+ content and brand store setup.
Results:
- 20% Month-on-Month sales growth
- Repeat purchases grew from 23% to 46%
- ROAS of 30 (Brand Keywords), 4 (Sponsored Products)
SOIE – Fashion & Innerwear Brand
SOIE, a leading women’s fashion and innerwear brand, partnered with Asymmetrique to scale its D2C growth. Using precision audience targeting (young and plus-size), influencer Reels, and automated checkout workflows via Shopflo, we boosted top-funnel engagement and conversions. Personalized messaging via the Cooee platform further lifted AOV.
Results:
- ROAS increased from 1.6 to 2.5
- 12% conversion rate on abandoned checkouts
- 30% higher AOV via instant messaging
Charak & Moha – Ayurvedic & Personal Care
For Charak and Moha, we focused on boosting both D2C and Amazon performance. Tactics included A+ content creation, product combos, and sales promotions. With precise platform targeting and remarketing, sales scaled quickly across all channels.
Charak Results:
- 200% improvement in D2C conversion rate
- 3x ROI on Amazon in 90 days
- 30% sales growth in 55 days
Moha Results:
- 85% improvement in D2C conversion rate
- 10x ROI from Google Search in 45 days
- 4x ROI from Amazon in 90 days
Kirtilals - Diamond Jewellery
Kirtilals, a legacy diamond jewelry brand, collaborated with Asymmetrique to drive omnichannel growth and boost conversions. Through a refined performance marketing strategy focused on high-intent audiences, geo-targeted campaigns for store visits, and compelling creative storytelling, we bridged the gap between online discovery and in-store purchases. Our full-funnel approach aligned digital media with regional buying behavior to maximize both walk-ins and online conversions.
Results:
- Website purchase increased by 200%
- Store visits increased by 281.10%
- Store sales increased by 747.33%
- Product inquiries increased by 625.68%
- Store phone calls increased by 165.76%
Ready to scale the right way?
Find the package that suits your needs
(Because growth isn’t one-size-fits-all)
Our package includes the following services:
Performance Creatives
- Static + Video ads
- UGC-style content
- Creative experimentation
Performance Marketing
- Media strategy
- Budget optimization
- A/B Testing
- Funnel execution
Sales Funnel Audit
Ads (Static + Video)
Performance Marketing
CRM (flows + campaigns)
SEO (Cap on pages)
Startup
Just getting started? We’ll set up your funnel, launch high-impact ads & get your first wins.
₹ Xx + GST
- Ecommerce Setup and Integration
- Ad Tech Integration
- SEO
- Performance Marketing
Early Stage
You have traction. Now, let’s fine-tune your targeting, boost retention & scale profitably.
₹ Xx + GST
- All Start-up Stage plus
- Media services for Reach and Frequency
- CRO- Web and Product Experience
- SEO and Analytics
Growth
Ready to go big? We optimize every touchpoint for higher conversions & max ROI.
₹ Xx + GST
- All Early stage plus
- CRO
- Content Strategy
- Creative Testing
- Retention Marketing
Scale
Market leader status, here you come. Advanced performance strategies to skyrocket your growth.
₹ Xx + GST
- All Growth Stage plus
- Marketing Automation Setup
- ROAS
- Advanced Analytics
- Full Funnel Optimization
Performance Creatives
7 High converting ads (statics & videos) + meta advertising
₹ 1,25,000
Performance Marketing
5%
On Media Spends
End-to-End Performance campaigns across Meta & Google – focused on ROAS, CAC, and real revenue outcomes.
Not Just Pretty Ads - Ads That Perform
From scroll-stopping content to AI-driven insights, our work combines the art of storytelling with the science of selling.
Data, dashboards, and AI automation
Sharp Creative testing
Flexible media + CRM + SEO + content stack
- Data, dashboards, and AI automation
- Sharp Creative testing
- Flexible media + CRM + SEO + content stack
Because throwing money at the media without fixing the funnel is a crime.
Let’s Scale Your eCommerce Business
Smarter & Faster
- Audit your funnel (identify leaks, inefficiencies, and untapped growth opportunities)
- Fix your ads (because bad ROAS is a crime)
- Optimize every step (so customers don’t drop off)
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